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Paid Advertising 广告
Alongside design, I plan and manage paid advertising on Google Ads and Meta Ads. I handle the full cycle: campaign setup, budget planning, tracking, audience data, optimisation, and reporting.

Platforms and skills
What I can do for you
- 01Set up and structure campaigns so budget goes where it performs
- 02Audit existing accounts to find wasted spend and budget drift
- 03Install and fix tracking, including on platforms without native support
- 04Clean and prepare customer lists for audience targeting
- 05Report on results in plain language
How I work
01
Budgets first
Every campaign ties back to a plan, and I check the two against each other regularly.
02
Clean data in, better targeting out
Tracking and audience lists get fixed before spend goes up.
03
Test, then shift budget
Results decide where money moves.
04
Clear communication
Straight answers on spend and performance.
Paid Advertising
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Petali
