Durex Campaign

A Durex and Sexpo campaign that sets out to make sex feel less like a taboo and more like a conversation.

Our research looked at the physical and functional barriers that stop people living freely: cultural taboos, shame, a lack of sex education, poor communication, and the way people with disabilities are often treated as if they have no sexuality at all. Sex Uncensored answers with humour and openness. A short ad tells viewers to pull the norm and find sexual freedom at the Sexpo, while the wider campaign adds a public sculpture built from personalised condom wrappers, QR posters that lead to a microsite, a magazine on sexual identity and a limited edition condom.