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Autumn Leaf秋叶
Digital design studio Johannesburg
← All work 07 / 21

Comic Con Johannesburg

A retro arcade campaign for Comic Con Johannesburg, which placed third in the Comic Con Africa design competition.

Five pixel characters, a cat, a ghost, a TV, a game console and an alien, lead the whole campaign. Each one fronts a different part of the show (comics, cosplay, anime and K-pop, gaming, TV and movies) and appears across an Instagram series, a ticket, QR codes, stickers, an arcade cabinet and a digital leaderboard. The message to every visitor: begin quest.

Year
2023
Discipline
Campaign, Pixel art, Social media
Type
Event campaign
Recognition
3rd place, Comic Con Africa design competition
Client
Comic Con Africa (competition brief)
Comic Con Johannesburg logo with five pixel-art characters on black
Comic Con Instagram campaign mockup
Comic Con Spring 2023 ticket
Comic Con arcade cabinet
Digital leaderboard on a street display
Sub-brand logos for comics, cosplay, and anime and K-pop
Sub-brand logos for gaming, and TV and movies
The five pixel characters as stickers
QR codes with a character in each
We look forward to seeing you
Comic Con Africa, who ran the design competition
Comic Con Johannesburg, 2023
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